September 27 & 28

Why “Life is Beautiful”? A deep-dive about how the famed Festival got its name

A blurred shot of a stage at Life is Beautiful festival. The image includes the festival's logo repeated with a multi-exposure effect.

“With a name like ‘Life is Beautiful’ comes great responsibility; because Life is Beautiful is more than just a festival, it’s a mantra – a way of moving through the world.” 

Truth is… We know it’s not an ordinary name for a festival. But it’s a perfect reflection of the atmosphere and experience one could expect from a weekend at this special event. Plus, there’s power in collective thinking! In the several weeks leading up to and during the festival, it is estimated that one could very well have said “Life is Beautiful” over 100 times. And once you start saying it frequently, you really start to believe it. And that’s the profound effect that the phrase Life is Beautiful and the namesake festival delivers to thousands each and every year.

Founded in 2013 in partnership with Tony Hsieh of Zappos and SF-based promoter Another Planet Entertainment, Life is Beautiful was created not only just to showcase world-class music, art, and culinary experiences, but to also celebrate the best things in life; each other, friends, family, lovers, and our community. In turn, the festival has become a transformative and immersive environment where everyone can escape from their problems and be reminded of the beauty that exists in the world.

The festival’s name, “Life is Beautiful,” serves as a reminder to appreciate the present moment, embrace diversity, and find beauty in the world around us. It encourages attendees to celebrate the human experience, connect with others, and create lasting memories.

An aerial shot of Downtown Las Vegas captured during Life is Beautiful Music Festival. The sunset image features a large crowd gathered to celebrate the festival, smiling for the camera.

But it’s not just about the human element. The meaning of Life is Beautiful is also about the celebration of the arts; the remarkable creations that allow meaning to be expressed in countless ways, through music, art, performance, culinary arts, and more.

Life is Beautiful Festival delivers on this year after year by offering a diverse music lineup featuring artists from various genres, representing different cultures and music styles, that no one music fan is left untouched. Music has the unique power to bring all walks of life together for one common bond, a feeling that is truly a beautiful and blissful moment. But art also has the ability to evoke these feelings, too. Through the years, the festival’s various murals and installations have often carried meaningful messages and powerful themes where imagination, inspiration, and creativity are ignited.

Food also has the power to bring communities together, and the culinary program at Life is Beautiful is built around celebrating the diverse range of delectable delights that are in our own backyard. Through a diverse selection of options, culinary demonstrations, and tastings, the festival celebrates the artistry and innovation of eatery while promoting the simple enjoyment of each bite. The Life is Beautiful culinary program emphasizes the idea that food is not only nourishment but also a source of joy and a conduit of human connection.

Lastly, the name “Life is Beautiful” is demonstrated through the festival’s community and its ability to connect. Through shared experiences of a similar song, a delicious meal together, or a good laugh, the inclusive environment for all and the support for each other, is a catalyst for connection.

“Life is Beautiful” reflects the festival’s core philosophy of finding beauty, joy, and meaning in the midst of life’s journey. It encapsulates the belief that by embracing art, music, culture, and human connection, we can create transformative experiences that inspire and remind us of the inherent beauty of existence.

Life is Beautiful all around, you just have to look.


There is no difference in ticket tiers other than price. Tiered pricing is our way of showing the benefits of purchasing early, with loyal fans receiving tickets with the lowest prices the sooner they buy.


The layaway payment plan includes a down payment at the time of purchase and subsequent installments until the ticket is fully paid off. After the down payment is made, the subsequent payments will be automatically deducted from the card you used to make the original purchase on the following dates: 

  • Down Payment – Due at time of purchase
  • Installment 1 – Due 7/21
  • Installment 2 – Due 8/11

*Down Payment and subsequent instalments totals will vary depending upon quantity of tickets selected. Above reflects pricing for a single ticket.

Ticket price includes layaway fee, shipping and service fees, and the 9% Nevada Live Entertainment Tax.

Default on payments will result in cancellation of your order and the loss of a $50.00 termination fee. It is your responsibility to manage your payment plan. You must pay attention to your bank and credit card statements to make sure your payment is successfully completed on each scheduled date. You will be granted a 10 day grace period from each scheduled payment date to process any missed payments, and instructions will be emailed from Front Gate Tickets to do so. If your payment is not made in full by the 10th day after the payment due date your order will be cancelled and you will forfeit the $50.00 termination fee in addition to the $10 layaway fee.

All purchases and partial purchases are non-refundable. If you fail, for any reason, to pay any of the installments you will void your ticket and you will forfeit the $50.00 termination fee in addition to the $10.00 layaway fee.

Wristbands associated with your order will not be shipped until all payments are complete. Wristband shipping begins in early September.

If you have questions on payment plans, please click here to access the Front Gate Tickets Help Center.